Canadian keynote speaker, business advisor, editor of TheCoolHunter.net
Working globally with a focus on customer experience, design, trends, branding, innovation, tourism and retail
Tuija Seipell (@tuijaseipell)
Tuija Seipell is a Canadian keynote speaker and business advisor who is both passionate and inspiring.
As the long-time editor of TheCoolHunter.net, Tuija looks at things from a position of authority. She understands that complicated is easy, but simple is hard. And she knows that simplicity always wins with customers. She often encourages companies that are worried about the customer experience they provide to fix the basics, since the wow that many businesses seek can (and must) wait.
In her work as a business advisor, Tuija is typically the person who brings the customer into the discussion. She recognizes that the Customer Experience (a currently trendy and often-misunderstood concept) is whatever the customer experiences personally. And typically not what a business claims it is.
Customized Benchmarking Study Tours
In association with Ted Topping, president of Creative Insights Inc., Vancouver, Tuija has organized and hosted several Customer Experience Benchmarking Study Tours in Vancouver and Whistler, British Columbia. This unique form of hands-on learning expands horizons, sparks ideas and inspires change. International clients include: METRO Department Stores from Singapore; tourism, business and civic leaders from Rovaniemi, Lapland; executives from SRV Rakennus, a leading developer and innovator in the Finnish construction industry.
Enthusiastic International Ambassador
Photo by Terhi Tuovinen, House of Lapland
Tuija enthusiastically accepted an invitation from the House of Lapland to serve as one of six Lapland Ambassadors. These people promote the region through words, deeds and actions, and Tuija is the only one who resides outside of Finland.
Featured in Kauppalehti OPTIO
Tuija was the subject of a feature article called Cool Hunter & Design Blogger Tuija Seipell Creates Trends in Kauppalehti Optio magazine. Read a PDF of this article HERE (in Finnish). OPTIO covers social issues as well as business and economic events, and reaches Finnish consumers with the most purchasing power.
Life in the Arctic: SIIDA
Interior: travelita.ch | Exterior: jacadatravel.com
As both a speaker and a consultant, Tuija has helped to develop the expansion strategy and customer experience of SIIDA, located in Inari, Northern Lapland. SIIDA is a combination of The National Museum of the Finnish Sámi and the Finnish Forest Services Nature Centre. Located 260 km (162 miles) north of the Arctic Circle, it draws more than 100,000 visitors per year. Inset: As a result of her work as a Lapland Ambassador, Tuija connected with Liisa Holmberg, a respected leader in the Sámi community.
Planning and Creating a Visitor Experience
In late November 2017, Tuija spoke about the importance of values as the basis of customer experience and branding at two brainstorming workshops in Rovaniemi, Finland. The mandate of the group, assembled by the Finnish National Parks Service, was to create "one of the most unique visitor centers in the world."
Celebrating the First Inn
Tuija has worked with hotel and hospitality clients in numerous situations. In June 2017, she was invited to speak at the Seipel 260 Celebration in Turku, Finland. This event celebrated Johan Reinhold Seipel, who opened the country’s first hotel in that city 260 years ago. Seipel is unquestionably the Father of Finland’s hotel industry and may be a distant relation. Inset: Tuija with architect Benito Casagrande who was responsible, among many other projects, for preserving and restoring Seipel's historic building.
Events Industry Judge and Advisor
2018 was the third year that Tuija has served as one of the distinguished international judges for Evento, the event industry's annual gala awards in Helsinki. At the 2016 UPDATE Forum hosted by Evento Magazine, she gave a presentation titled What If? that advised business leaders ask What if? instead of What is? because facts kill good ideas. At the 2017 event, Tuija presented an award to Finland's First Lady, Jenni Elina Haukio.
International Guest Panelist
Tuija appeared as an international guest panelist on YLE1, Finnish National TV, to discuss and debate Customer Service in that country. Watch the full program HERE. The segment with Tuija begins at 28:43 (in Finnish).
Popular, Practical Advice for Smaller Businesses
Not every event on Tuija's calendar involves hundreds of people and a large venue. She welcomes the chance to lead a hands-on customer experience workshop for small and mid-sized businesses, and participant feedback indicates that participants truly value her practical "big picture" advice.
Willing to Share, Emphasize Emotional Experiences
Whether they encounter Tuija as a keynote speaker, a business advisor or as the editor of TheCoolHunter.net, most people comment on her enthusiasm and her willingness to share and emphasize emotional experiences. And that's a good thing in business, since an emotional connection lies behind almost every non-commodity purchase.
Working with Finnish Design
Tuija loves working with design firms on strategy, marketing, branding and international expansion. One such client is BEdesign, a lifestyle/home decor firm founded by two sisters, that draws inspiration from the archipelago of southern Finland. Based on the client's feedback after one coaching session, the feelings are mutual: "Once again we had a great workshop with this superwoman! @tuijaseipell gives us inspiration and strength to keep doing what we do with big smiles on our faces."
Benchmarking Best Practices
The name Disney often comes up in the many discussions about service and experience that Tuija has every year. That's because her stories from the Disney theme parks provide a way to study and learn from the brand that has delivered the world's most enduring theme park experiences for six decades. Quality has proven to be a great business plan. Now in the early planning stages for 2019: Benchmarking the Disney Guest Experience, a unique multi-day program in Walt Disney's original park that demonstrates a service standard to which every consumer-facing business should aspire.