Canadian keynote speaker, business advisor, editor of TheCoolHunter.net
Working globally with a focus on customer experience, design, trends, branding, innovation, tourism and retail
Tuija Seipell (@tuijaseipell)
classic cool hunter
Articles written by Tuija Seipell and posted initially at TheCoolHunter.net
Since 2005, Tuija Seipell has been the editor of TheCoolHunter.net, one of the world's oldest and most-read culture and design blogs. Her insights and observations connect with millions of readers each month, and some of her Classic articles have earned more than 8 million views. The massive TCH newsletter subscriber list reads like the Who's Who of the global media, fashion, communications, design, architecture and lifestyle sectors.
The Rise of the Designer Bakery
Is there anything more basic, homey and familiar than a loaf of great bread? Yet it has become a luxury. More and more of us are sick (literally and figuratively) of the white, never-to-go-stale sliced bread in its never-to-biodegrade plastic bag. Read this article HERE.
We love great retail. We want to find it; we use it as therapy, as entertainment, as an escape, as fantasy. Yet great retail stores are much scarcer than mediocre stores. We all can list many stores that underwhelm us, yet we visit them daily. Mostly, because we must. Read this article HERE.
The Power of the Box: Powerful Packaging Design
Packaging has power – enormous power – over what we buy. The fashions we wear express who we are. Packaging does that for products. We identify with a product because we believe that it does for us what we wish it to do. And as any brand manager will tell you, we buy the ‘brand promise’ and the package carries a lot of that promise. Read this article HERE.
INTERIORS, NIGHTLIFE, RESTAURANTS & BARS
Small is the New Big
Many of the trends we are seeing – and liking – in retail, hospitality, services and even urban planning, deal with smaller size because a strong, growing segment of us is tired of Big. Read this article HERE.
ARCHITECTURE, DESIGN, HOMES, OFFICES
The Power of Colour
Black and white are the safe choices in the design world. The colour of luxury is elegant and subdued. Yet, at the same time, even top-tier designers, artists and luxury brands have always used bright colours as well. It is not about either or. It is not black-and-white or colour. Read this article HERE.
Start Paying Attention to the Design of the Office
In our working lives, we are in many ways still stuck in the age of the Industrial Revolution. When the masses worked in factories, the office support personnel worked the same hours, or at least ‘regular working hours’ and commuted daily to central offices. Read this article HERE.
For the Love of Wood
Wood is both universal and unique. No other material is as deeply embedded in the history, culture and life of humans worldwide as wood, yet every single piece of wood is unique. Read this article HERE.
Blending the Old With the New
We love order and minimalism in buildings. New, freshly planned, pristine and perfect are great attributes for new structures, yet we also find ourselves drawn to things that aren’t so flawless. Recycled, re-purposed, previously loved, salvaged. Buildings that have a previous life carry a character that brand-new ones just cannot master. Read this article HERE.
GARDENS, HEALTH & WELLNESS, HOMES, OFFICES, RESTAURANTS AND BARS
Green Is In
Green is in. In more ways than one. We are seeing more plants and greenery in designer homes, hotels, restaurants, offices and public spaces than ever before. Read this article HERE.
GARDENS, HEALTH & WELLNESS
Getting Back to Nature
We will never tire of the positive effects of nature. Its calming, soothing and inspiring influence will never go out of style. Read this article HERE.