Canadian keynote speaker, business advisor, editor of TheCoolHunter.net
Working globally with a focus on customer experience, design, trends, branding, innovation, tourism and retail
Tuija Seipell (@tuijaseipell)
Tuija Seipell is a Canadian keynote speaker and business advisor who is both passionate and inspiring. She is not afraid to talk about or express emotions, so her stories and examples stay with people, leading to change.
Tuija’s expertise includes customer experience, travel, hospitality, design, retail, creativity, motivation and emotions (especially courage and hope). Her client list includes diverse global and multinational organizations such as Harley-Davidson, Nike and the EUROPARC Federation, plus various cities and government entities. She has also worked with numerous medium-sized and smaller organizations in various countries.
Since 2005, Tuija Seipell has been the editor of TheCoolHunter.net, where her work is read by millions. Born in Finland, she has lived and worked in Canada for 37 years, the last 30 of them in Vancouver, British Columbia.
“We very much appreciated your point of view and many points resonated throughout the conference, the ultimate being ‘honest.’ Your presentation was professional, yet very personal, connecting us to the key concepts. Your work and words will continue to inspire us well beyond the conference.”
Sr. Director, Global Operations
Nike Inc. - DTC Global Retail Design
Second Year as Featured Speaker in Tallinn
In late April, Tuija was again featured speaker at Baltic for Events, a large regional forum held in Tallinn, Estonia for marketing leaders, event experts and professional service providers. The second day of the event was held on board the Silja Europa, one of the largest cruise ferries in the world. There, she referred to the Vasa, a Swedish warship that sunk on its 1628 maiden voyage.
Inspiration for Dash Problem Solvers
In April, Tuija was keynote speaker at Dash Lapland in Rovaniemi, Finland. Billed as “the northernmost design hackathon in the world,” the event collected challenges from six real-life businesses and challenged multidisciplinary participants to come up with innovative solutions. Tuija inspired those participants by linking Customer + Design + Diversity.
The Curse of Knowing in Coimbra
Tuija both delivered her keynote presentation The Curse of Knowing and led an interactive workshop at the November 2018 Bea World Festival in Coimbra, Portugal. This is an important annual gathering for the European event industry, and the theme was Creative Thinking: The Art of Breaking Routines.
Media, Arts, Culture & Michelangelo at LIFT
In October 2018, Tuija gave a presentation called If It Ain’t Broke, Fix It Anyway at the LIFT conference in Helsinki. At an event examining “new dimensions of media, arts and culture,” she took participants back to the 16th Century Sistine Chapel and Michelangelo’s Creation of the Sun and Moon. Her message: Leave your authentic mark on everything you do. One participant’s response: Thank you for reminding me about my best self.
Baltic for Events in Tallinn, Estonia
Photo by Vadim Schell.
In April 2018, Tuija was keynote speaker at the Baltic for Events Forum in Tallinn, Estonia. This key meeting for event professionals from all over the Baltic Sea region attracted 250 participants and generated media coverage in nine countries. A post-session interview is posted on YouTube (below).
Celebrating the Events Industry
In April 2018, Tuija again served as an international judge for the Evento Awards, Finland’s annual events industry competition held in Helsinki.
Repeat with Top Wedding Photographers
In February 2018, Tuija was a featured speaker at Way Up North 2.0, an international conference of wedding photographers held in Stockholm, Sweden and streamed live on the Internet.