Canadian keynote speaker, business advisor, editor of

Working globally with a focus on customer experience, design, trends, branding, innovation, tourism and retail

Tuija Seipell  (@tuijaseipell)

keynote speaker

Tuija Seipell is a Canadian keynote speaker and business advisor who is both passionate and inspiring. She is not afraid to talk about or express emotions, so her stories and examples stay with people, leading to change. Some of her most-requested presentations:

The Curse of Knowing  •  Customer Experience: Good Enough is not Good Enough  •  Cold is Cool  •  Show Me a Reason to Love You  •  Design is How It Feels  •  Design: The Underused Competitive Advantage  •  Design Thinking: Always a Prototype  •  NEW: If It Ain't Broke, Fix It Anyway

“We very much appreciated your point of view and many points resonated throughout the conference, the ultimate being ‘honest.’ Your presentation was professional, yet very personal, connecting us to the key concepts. Your work and words will continue to inspire us well beyond the conference.”


Allan Brabo

Sr. Director, Global Operations

Nike Inc. - DTC Global Retail Design

SLUSH: International Technology Startup Event

A Resonant Experience for NIKE

Tuija delivered an inspiring keynote presentation on Creating an Emotionally Resonant Customer Experience at the 2013 NIKE Inc. Direct to Consumer Global Retail Design Off-Site, held in Whistler, British Columbia, Canada. Her message to NIKE in this 2010 Olympic Winter Games Host City: Sport is magic. Sport is emotion. Sport is the best in us.

International Wedding Photographers in Rome

In April 2017, Tuija spoke at Way Up North, an international conference of wedding photographers at Teatro Italia in Rome, Italy. Her presentation was unique on the program, and earned her an invitation to a repeat engagement in Stockholm, Sweden early in 2018. An introductory video, now available on YouTube, (below) kicked off Tuija's presentation.

Video created by Javier Mariscal Ariza

Brand Relaunch at New York Fashion Week

During New York Fashion Week in 2016, Tuija was invited to give a talk and lead a discussion about the Modern Nordic Woman for a major cosmetics brand's relaunch media event at Spring Place in SOHO. After giving a presentation in Helsinki in the morning, she jetted across the Atlantic and was chauffeured directly to the event. The next day she took time to visit MOMA and Times Square.

Arctic is Magic for International Tourism

In November 2015, Tuija delivered two keynote presentations at the launch conference of Visit Arctic Europe in Tromsø, Norway. The event marked the beginning of an ongoing joint tourism initiative involving Sweden, Norway and Finland. Reflecting her long experience as editor of, Tuija opened the event with a presentation called Cold is Cool. The next day she closed it with her presentation The Arctic is Magic.

Customer Experience in Europe's National Parks

Tuija made two keynote presentations on the topic of Customer Experience to the leaders of Europe's national parks at the EUROPARC Federation's 2014 conference in Killarney, Ireland. She shared the stage with, among others, Heather Humphreys (third from left), Ireland's Minister for Arts, Heritage and the Gaeltacht.

Advertisers Enthusiastic About The Curse of Knowing

More than 500 conference delegates at Mainontapäivä, the Finnish advertising industry's largest annual event, gave Tuija's presentation The Curse of Knowing an enthusiastic welcome in September 2017

Seven Years of Arctic Design

Photo by Jesse Harsia

For seven consecutive years, Tuija was a keynote speaker and workshop leader at Arctic Design Week in Rovaniemi, Lapland, Finland. The city has now claimed the title "Capital of Arctic Design."

National Leadership Conference: Insurance

Tuija delivered the keynote address at the 2015 national leadership conference of Finnish insurance and banking firm LähiTapiola. Her message: When it comes to the customer experience, Good Enough is not Good Enough.

"Premium Experience" While Cruising the Baltic

Although cruise ferry MS Viking Grace, which departs every day from Stockholm and Turku, is a modern and high-tech vessel, its owners hoped to make service its true competitive advantage. In a unique personal first, Tuija delivered an in-voyage presentation and workshop for the captain and crew on the subject of Delivering a Premium Guest Experience.

Design for the Broadcast Industry

Tuija's 2010 message to an audience of broadcast executives and salespeople reflected her years of experience as editor at Design is a tool to create emotion. And emotion is what sells experiences and non-commodity items. They invited her to return and speak at another event. Twice.