Global keynote speaker, entrepreneur, business advisor, editor @TheCoolHunter(.net)

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Tuija Seipell

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Journal entries written by Tuija Seipell and posted at thecoolhunter.net

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For ten years, Tuija Seipell has been editor at The Cool Hunter, where some of her articles regularly draw up to 8 million views. TCH is the world’s most-read culture and design blog. It connects with more than 2.5 million readers each month, and the massive TCH newsletter subscriber list reads like the Who Is Who of the global media, fashion, communications, design, architecture and lifestyle sectors.

HOMES, INTERIORS

White House by Studio MK27, Sao Paulo, Brazil

Written for The Cool Hunter by Tuija Seipell

  • EVENTO AWARDS

    Tuija again served as an international judge for Finland's events industry competition. Watch a YouTube video of her presenting the Fairs & Exhibitions category award to Finland's First Lady HERE.

  • WAY UP NORTH - IN ROME

    Tuija's new presentation The Curse of Knowing was a big hit with 350 wedding photographers from around the world at the Way Up North conference held in Rome from April 11 to 12, 2017.

  • VANCOUVER BENCHMARKING STUDY TOUR

    Organized and hosted a study tour of the most interesting and progressive development projects in Vancouver for executives from SRV (Helsinki) May 8 to 12.

Slender supporting pilotis and horizontal slivers of concrete characterize the cube-like residential project, White House by Marcio Kogan’s Studio MK27.

The 500 square-meter (5380 sq. ft) building is an elegant example of tropical minimalism. It is constructed of durable industrial materials – concrete and white aluminum – to withstand the harsh tropical elements by the sea, yet it is deceivingly airy and weightless.

These external hallmarks link the Brazilian architect’s work with that of Lina Bo Bardi whose famous Casa de Vidro (Glass House) was completed in 1951, a year before Kogan was born.

Kogan admires Oscar Niemeyer but he has called Bo Bardi “the very best of Brazilian modernists” and he has consistently employed the very best of Bo Bardi’s favourite architectural elements.

White House is a private residence in São Paulo in the São Sebastião region known for its 36 beaches on the southeast coast of Brazil.

The house itself is basically a flat box on stilts, with the ground floor dedicated to all social activity including cooking and dining. The first floor houses all of the bedrooms and on top of that is the terrace garden accessible via a round hatch door.

The surrounding nature is present everywhere thanks to the liberal use of glass. Several other features inside contribute to the sensation of weightlessness.

The industrial materials are softened by the use of native wood. We love the perforated partitions that evoke the muxarabi, Moorish-inspired latticework screens and one of the hallmarks of Brazilian modernism.

In this residence, the partitions allow the light to filter through while creating lovely reflection patterns on the floors and walls.

We also love the floating cantilevered staircases that support the idea of lightness with their understated presence.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Studio MK27 created the White House with co-architect Eduardo Chalabi. The interior design is by Studio MK27 architect Diana Radomysler.

Marcio Kogan founded his Studio MK27 in the early 1980s. He has since made a significant mark in the world of architecture, not just as a modernist in Brazil but globally as well.

by Tuija Seipell

Photographer: Fernando Guerra