Canadian keynote speaker, business advisor, editor of

Working globally, focusing on customer experience, design, trends, branding, innovation, tourism and retail

Tuija Seipell  (@tuijaseipell)

Tuija Seipell is a Canadian keynote speaker and business advisor who is both passionate and inspiring. She is not afraid to talk about or express emotions, so her stories and examples stay with people, leading to change.

Tuija’s expertise includes customer experience, travel, hospitality, design, retail, creativity, motivation and emotions (especially courage and hope). Her client list includes diverse global and multinational organizations such as Harley-Davidson, Nike and the EUROPARC Federation, plus various cities and government entities. She has also worked with numerous medium-sized and smaller organizations in various countries.

Since 2005, Tuija Seipell has been the editor of, where her work is read by millions. Born in Finland, she has lived and worked in Canada for 37 years, most of those in Vancouver, British Columbia.

“We very much appreciated your point of view and many points resonated throughout the conference, the ultimate being ‘honest.’ Your presentation was professional, yet very personal, connecting us to the key concepts. Your work and words will continue to inspire us well beyond the conference.”

Allan Brabo

Sr. Director, Global Operations

Nike Inc. - DTC Global Retail Design

Emotional Insights for Tech Startups in Riga

“Our Amazing Speaker and Our Team’s Own Mentor”

Repeat Engagement: Top Wedding Photographers

Repeat Engagement: Events Industry in Tallinn

The Curse of Knowing in Coimbra

LIFT: Media, Arts, Culture and Michelangelo

Advocate for Experience in Health Care

Global Insights and Observations

Baltic for Events in Tallinn, Estonia

Photo by Vadim Schell.

Champion of the User in Architecture

In September 2019, for the second time, Tuija gave a guest lecture to international architecture students from the USA, Japan, Spain, Germany, Portugal, Italy, Bangladesh, Russia and Finland at the University of Oulu in Lapland. Her topic: The Curse of Knowing Weakens the Customer Focus.