Canadian keynote speaker, business advisor, editor of

Working globally, focusing on customer experience, design, trends, branding, innovation, tourism and retail

Tuija Seipell  (@tuijaseipell)

business advisor

Tuija Seipell is a Canadian keynote speaker and business advisor who is both passionate and inspiring.

As the long-time editor of, Tuija looks at things from a position of authority. She understands that complicated is easy, but simple is hard. And she knows that simplicity wins with customers. She often encourages companies that are worried about the customer experience they provide to first fix the basics, since the wow that many businesses seek can (and must) wait.

In her work as a business advisor, Tuija is typically the person who brings the customer into the discussion. She recognizes that the Customer Experience (a currently trendy and often-misunderstood concept) is whatever the customer experiences personally, and often not what a business claims it is.

Coach and Advisor to International Startups

An Enthusiastic International Ambassador

Photo by Terhi Tuovinen, House of Lapland

Helping Plan and Create a Visitor Experience

Tuija discussed the importance of values as the basis of customer experience and branding at two brainstorming workshops in Rovaniemi, Finland. The mandate of the group, assembled by the Finnish National Parks Service, was to create “one of the most unique visitor centers in the world.”

Events Industry Judge and Advisor

Featured in Kauppalehti OPTIO

Helping Celebrate the First Inn

International Guest TV Panelist

Celebrating Life in the Arctic: SIIDA

Interior: | Exterior:

Offering Practical Advice: Focus and Simplify

“Big Picture” Guidance for Smaller Businesses

Advising and Encouraging Finnish Design

Customized Benchmarking Study Tours

Benchmarking Cx Best Practices